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Paid Advertising Specialist
Make a Dent in the Universe by Solving the Number One Problem Faced by Medical Researchers
- Have Freedom Over When, Where & How You Work
- Rapid Growth in New and Existing Paid Advertising Skills
- Paid Holidays Whenever You Like
- Salary + Performance Compensation Package
Hello — we’re Trialfacts, a remote entrepreneurial company, and without us, a lot of medical research would not be possible. We’re searching for a Paid Advertising Specialist to help our team solve our clients’ biggest problem. If you’re looking for a position where you can set your own hours, take holidays as you see fit, work remotely from home or anywhere in the world, and help medical research succeed, then please read on.
Today’s highly sophisticated medical system has added nearly 20 years of life expectancy, reduced infant mortality by 90% and maternal mortality by 99%. Polio, leprosy, smallpox, and tuberculosis are practically eradicated, even in the poorest countries in the world. There’s plenty of room for improvement, but a big part of what’s been achieved is due to new medications, medical devices and understanding developed through clinical research.
Our clients – academic researchers and medical research organizations, are working hard to continue to develop treatments and devices, increase our understanding, eradicate sickness and improve quality of life. Their biggest challenge is spending half of their time searching for and never being able to recruit enough of the patients required for their clinical trials.
Our company – Trialfacts, removes the biggest hurdle and frustration to conducting their research, by recruiting the patients and volunteers they require for their clinical trials, and many times thereby saving their research. We’re the only company in the industry to also do this in a predictable and reliable manner, by determining upfront exactly how many patients we can recruit, and backing that up with a money-back guarantee.
We're looking for someone who can:
Optimize — You’ll be managing our campaigns from end to end, and expected to continuously run experiments and evaluate new strategies, processes and technologies to continuously improve performance and CPA. You’ll be expected to contribute to ongoing advertising process and systems improvement, to support reliable campaign performance forecasting, efficient campaign setup, and CPA improvement.
Scale — Very often our clients are under pressure to get volunteers as fast as possible. We need to be able to scale up our campaigns as and when they need us to, to not only match their demand but keep our CPAs well under control. This won’t always be easy, especially if we have been targeting a specific audience for a number of months. You’ll need to be creative and relentless in your efforts to satisfy our clients’ needs.
Evolve — We’re a growing business that is keen to increase our presence across popular advertising channels, such as Adwords, Instagram and Youtube. You will work with our Advertising Managers to identify the channels best suited to us and run experiments to quickly grow our expertise in these areas.
Learn — We’re looking for someone who’s driven to constantly update their advertising and optimization knowledge with the latest strategies and techniques. You’ll also need to rapidly develop an in-depth understanding of clinical trials and what it means to advertise for them on paid online channels. Unlike advertising for other products and services, you will be guided by strict ethical codes and guidelines, which at times, will require innovative problem-solving.
What’s in it for you:
Autonomy — We don’t have set working hours. We don’t have a leave application process (you can take paid holidays whenever you want). We don’t micromanage or babysit. You’ll be accountable to the rest of the team purely on your results, and not on the number of hours spent working.
Our team is remote (we communicate via Slack, Basecamp and video conferencing software). We set our own hours based on what works for us and our clients. As long as you have a good internet connection you can work from wherever in the world you choose.
Innovation — We’ve launched innovative patient recruitment strategies (e.g. ourphone screening appointment system,researcher interviews, social media recruitment), and we’re constantly improving our service. We have developed a data-driven forecasting approach that provides predictability in a volatile industry. Our consistent, data-driven process has allowed us to be the first and only recruitment company to provide certainty to our clients via a money-back guarantee.
We apply the same innovative approach to patient advertising, and are always trying to improve our abilities, whether that’s through using platforms like Adespresso, exploring new channels or trying out different advertising mediums like video advertising.
Impact — Trialfacts plays an extremely important role in contributing to medical research and driving humanity forward. Our clients—researchers working at universities, pharmaceutical companies, biotech companies, natural medicine companies, hospitals and medical practices—work hard to develop treatments and technology that cure diseases and improve quality of life.
Growth — As a member of a small team you'll be exposed to many areas of the business. You'll be given the opportunity to learn many new skills and experiment in many new areas, as well as progress and build on what you already know. We’ll encourage you to test out new onboarding and client education strategies. You'll have access to courses and training programs of your choice, paid for by Trialfacts. Each quarter we’ll put in place a Development Plan to increase your skills, knowledge, experience, and responsibility.
Opportunity — As a small and innovative team we’ve done away with outdated corporate thinking like the physical office, micromanaging and bureaucratic leave processes, but we haven’t thrown the baby out with the bathwater. We offer a stable salary + results-based compensation package, discretionary annual bonuses, annual salary review, a personal and tailored development plan, and the possibility to grow into positions of additional responsibility and leadership in the future.
We’re growing rapidly and we're excited to have someone join the team who will be focusing exclusively on optimization and scaling, and growing our presence on new advertising channels. We're an innovative company in an industry ripe for disruption. The future looks optimistic as we continue to improve and expand on our core service.
This position is for you if you:
- Are great at synthesizing information - you’ll be analyzing vast amounts of data across multiple campaigns and funnel stages, so you’ll need to be at home with receiving a high volume of input, honing in on what’s important, and efficiently moving forward.
- Have a passion for testing and making data-driven decisions - there’s no doubt advertising requires a love of both data and testing. If you’re not comfortable with gathering, manipulating and interpreting data, and constantly testing everything, then please don’t apply.
- Have Facebook ad experience - we're all about learning on the job, however we would prefer someone who has previous experience in running campaigns on Facebook.
- Love learning - we're a team that's driven by learning and improving. We're looking for someone who wants to continuously learn and develop as a paid advertising specialist, grow as a person and constantly improve the service that we provide. If you’re not excited about learning and always taking that next course, then this position is not a good fit for you.
- Are highly organized - you'll be managing campaigns for many different clients, while also testing, creating and setting up new campaigns, and always learning more. If you're not highly organized and comfortable in a fast-paced environment then you're unlikely a good-fit for this role.
- Are proficient in HTML & CSS (any other coding languages are an asset) - Similar to the above, marketing today relies heavily on technology and automation. You don’t need any formal development experience but if you’re not comfortable with at least HTML & CSS, please don’t apply. Similarly, if you’re not the kind of person that loves testing out new tools and technology, this position is not a good fit.
- Excel at written and spoken English - Being able to write well is a must for any Trialfacts position. Being in a remote team, you must also be great at communicating and comfortable sharing your thoughts - whether it be in Slack or during a team meeting on Zoom. At times you will even use screen share software (like Loom) to explain a concept or provide feedback.
- Are results-driven - you will be coached and guided, but ultimately you will be responsible for your performance which will directly impact your compensation.
- Are looking for a full-time position - we’re experiencing growth and we need someone who can fully commit to Trialfacts and get up to speed fairly quickly. We’re not looking for someone who wants to run their own part-time business or freelancing career on the side.
Interested in making a difference with us?
How to apply?
Follow the instructions here: https://trialfacts.com/paid-advertising-specialist